This is a rebranding project for LUSH, focusing on redesigning the web and mobile app. The concept centers on the texture of LUSH products, especially the visual moment when they dissolve and spread in water. This imagery highlights the brand’s fluid, handmade quality and eco-friendly spirit. To reflect the dynamic nature of the products, a line-based,clean and modern design is used to emphasizes the vibrant gradient colors and distinct forms of the products across the website and app.