This is a branding project for Type Conference 2025. My assigned city was New York, and the main focus of the concept was the city’s iconic sense of crowdedness and massive flow. Each circle represents one of the countless individuals moving through the city, capturing the energy and movement that define New York. I was inspired by this dynamic flow as a symbol of the city itself, and used it as the foundation for the logo design. Based on this concept, I designed a logo and applied it across various materials, including a Type25 event poster, type specimen booklet, name tag, and T-shirt.